It was so easy being involved in marketing before. There were a few methods that everyone could learn in school. Today, it’s a field that no one is a complete expert. Marketers are now focusing on different branches of it. See the history of marketing here.
Some are experts in one field while others in something else. They work together to make a perfect final product. In this case, when talking about messenger bots, it takes even more people from different fields to work together. Programmers, industry specialists, and marketers all need to work together to make the best of the situation.
When it comes to the marketing problems that everyone in the business encounters, and especially if you’re a part of it, you need to be aware of these 5 most important issues. Having them in mind and solving them will help you become a bigger expert and get the respect of your clients. Read on and find out more about it!
1. Learn how to program them fast
The chatbots are final products made by programmers. They are ready for use once you purchase them as software. If you’re into the marketing business, you need to know which ones’ are the best both for you and your clients.
When you talk to one, you need to know what you are going to offer as a solution. The clients want a final product. They don’t want to know how you’re going to do it and what you’re going to use. They just want the thing to function and give them the expected help and profit. Learn more about bots on the link: https://www.inc.com/amanda-pressner-kreuser/wtf-are-chatbots-6-things-you-need-to-know-right-now.html.
That’s why you need to know which ones’ are the best and learn to program them fast. Sure, you can hire someone else to do it for you, but this is not that hard and you’ll save both money and time in waiting for this other person to do it.
Once you learn how to do it properly, you’ll become faster and faster until you achieve perfection. When the client asks you to do a great job, you can be sure that nothing will go wrong and you’ll have a profit from the job too.
2. What are the most common questions?
When you’re going to program the bot, you need to be aware of what people coming to your client’s page will ask them. There are certain questions that everyone will ask. You, as a marketer, need to do the research and find out what are they.
If you’re working for a company selling shoes, you can’t spend time on making up answers for how much money the company spends on health insurance for their workers. You need to focus on the important things for both your client and their customers.
Research the most common question everyone asks the bot. Then, focus on the more complex things. The most important and most common things visitors ask the chatbots are standard greetings like hey and hi, but also things like are you a robot, what is your name, and where do you live.
You can’t answer with arrogance, you must come up with both polite and engaging answers. The job of the bot is to be helpful and make people press the buy button.
3. Facebook messenger is the best
Always make sure the chatbot has Facebook integration. More than 2 billion people are using this app and chances are the biggest that your visitors will have a profile there. If you make them register, they’ll lose interest. If you let them talk to you without registering, you’re leaving out vital information about them that can be later used for marketing purposes.
With Facebook, you get everything in place. The syncing is easy and your clients will have no problem doing it. They probably already did it previously somewhere else and they know it’s harmless, so using this app for the job is the best option you have.
Take some messenger courses for chatbots and see some of the secrets behind why is it so great to have this kind of thing placed on the website.
4. Choose the right type of bot
Just like mentioned previously, choosing the bot that’s made for a certain business is half of the job done right. You don’t need a specialized bot for healthcare if you’re selling shoes.
The reason we say this is that programmers and app designers collaborate with experts from different fields to create them. The bots are made specifically for a business involved in different areas. This means you should offer a product that was made for one type of company if your client is involved in something completely different.
Always have a line of different options for whenever you need to work with a client who’s into something else. Be prepared for the situation and choose bots for the right occasion. Don’t use one for everything, this is going to get you in a lot of trouble, time-spending, and money-consuming activities.
5. Provide more languages
One of the common questions that visitors ask the chatbots is whether they speak different languages. It seems like people have deep connections with their origin and they are overwhelmed when they found out that even machines speak their language.
Having a bot programmed this way can make people more satisfied, and when they are happy it means that they are going to spend more money on products being sold on the page. This is why having more language options is highly important.