A significant portion of the population is comprised of millennials. Generation Z members also take up another significant portion of the overall population. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups care about the experience in the event. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. In their quest for meaning, they will not buy a product simply because it works. They will buy it because the vision and mission of the brand also resonates with them. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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